Innovation in sports market research
FanLab by SPORTHEADS
The Road to the FanLab
1. The Fan Monitor 2018 as a representative baseline study as a database for comprehensive fan analyses
2. Recruitment of fans via an initial survey for the development of an own fan panel
3. Individual panel as time and cost efficient tool for the survey of different target groups
- Individual Panel (n = 3.000 bis 5.000 participants)
- Technical infrastruktur, help desk, project lead
- Professional maintenance, incentives and connection to the CRM system
- Selection according to target groups, personas etc.
- Short-term, targeted surveys with results within 24-48 hours
- Concept and product testing, campaigns, marketing insights, sponsors, hot topics, trends, …
Added Value and Use
Interfaces to databases and systems
State-of-the-art survey tools
Community and Fan-Panels
The FanLab as a powerful and client-capable framework for setting up, using and continuously maintaining community panels
Existing winter sports panel with n=2,000 winter sports fans and active people.
Exclusive for Clubs, Leagues and Federations.
We are an owner-managed agency specialized in Strategy & HR Consulting in the sports business.
Our sports DNA is based on more than 100 years of sports business experience of our four partners.
Our unique combination of Strategy and HR Consulting offers managers and specialists relevant solutions and answers for a variety of strategic challenges.
We are determined to raise the success of strategic and HR decisions significantly.
Our approach is based on our sports business know-how, our extensive SPORTHEADS personnel database, own studies and market analyses and our confidential and cooperative style of collaboration.
Great heads need great strategies! And great strategies need great heads!
Dr. Marcus Hochhaus
Marcus Hochhaus has many years of relevant experience from responsible positions in the media and sports industry. His training includes positions at universities in Bielefeld, Tübingen and Berlin, two semesters abroad in New Zealand and at the Ludwigsburg Film Academy. He holds a doctorate in European film economics and is a lecturer at the Fresenius University of Applied Sciences in Munich. At SPORTHEADS he advises sports companies in the areas of human resources, strategy and market and media research.
Marc Mayer-Vorfelder founded the HR consultancy Mayer-Vorfelder SPORTHEADS in 2014 and since then has supported clients in the sports business in personnel matters. Previously, the graduate in business administration (University of Bayreuth) held several positions in marketing and sports sponsoring at HypoVereinsbank and UniCredit. In addition to his excellent contacts in sports and his sound knowledge in the sports business, he also contributes as a systemic coach to support clients from the sports industry in their career planning.
Marcel Cordes is a graduate sports scientist and expert in the field of research and consulting. Before joining SPORTHEADS as Managing Director, he was a member of the board of SPORT+MARKT, President Europe Repucom, Managing Director setone and General Manager Europe of the Interpublic Group agency FUTURES Sport&Entertainment. As Managing Partner at SPORTHEADS, he is responsible for research and data-supported strategy consulting and supports sports groups and companies in their growth strategies.
Wolfgang Holzhäuser has shaped German professional football for over four decades. In his long career he has held leading positions at the German Football Association (DFB), the German Football League (DFL) and Bayer 04 Leverkusen. This makes Holzhäuser one of the most experienced managers in German sport and an intimate connoisseur of the football scene. Holzhäuser is a trained wholesale merchant and studied business administration. As a partner at SPORTHEADS, he advises clients from the sports industry in the areas of personnel, strategy and organisation.